Privacy

Privacy policy

This page explains how Fitting Room may process data when merchants install the virtual try-on widget and shoppers use it on ecommerce product pages.

Last updated: April 2026

Photo usage

Uploaded photos are intended only for generating the requested try-on preview.

Widget analytics

Events are collected to measure usage, conversion and add-to-cart intent.

Merchant control

Each merchant controls where the widget is installed and how it is presented.

Policy details

This template should be reviewed and adapted before production use.

1. What Fitting Room does

Fitting Room provides an AI virtual try-on widget that allows shoppers to upload a photo and generate a preview of how a product may look on them. The widget is installed by merchants on ecommerce product pages.

2. Data processed by the widget

When a shopper uses the widget, we may process the uploaded user photo, the detected product image, the product title, the product URL, the store identifier, technical logs, and widget analytics events such as widget opens, photo uploads, try-on starts, result views, and add-to-cart clicks.

3. Photo processing

Uploaded photos are used only to generate the requested virtual try-on preview. Photos should not be used for advertising, profiling, or unrelated purposes. Merchants are responsible for informing their shoppers and collecting the required consent where applicable.

4. Analytics events

Fitting Room collects widget analytics to help merchants understand product engagement and usage. These events may include page URL, product URL, product title, store domain, event name, timestamps, and anonymous client session identifiers.

5. Merchant account data

When a merchant uses the dashboard, we may process account-related information such as store name, store domain, platform, public store key, subscription status, plan, usage quota, and billing-related metadata.

6. Service providers

Fitting Room may rely on infrastructure, database, hosting, billing, email, and AI generation providers to operate the service. These providers process data only as needed to deliver the service.

7. Data retention

Operational records and analytics events may be retained to provide usage reporting, prevent abuse, debug errors, and support billing. Photo retention should be minimized and may be subject to automated cleanup rules depending on the merchant configuration.

8. Security

We use reasonable technical and organizational measures to protect the service, including server-side API routes, access controls, environment secrets, and restricted service keys. No online service can guarantee absolute security.

9. Merchant responsibilities

Merchants are responsible for ensuring that their use of Fitting Room complies with applicable privacy, consumer protection, ecommerce, and consent requirements in their jurisdiction.

10. Contact

For privacy-related questions, merchants and shoppers should contact the store operating the widget first. Store operators can then contact Fitting Room support for technical or data-processing questions.

Important

Validate before production.

Because Fitting Room processes shopper photos, merchants should review consent wording, retention rules, data-processing terms, and provider disclosures before deploying the widget at scale.

Next compliance step

Add a production-ready DPA, subprocessors page, cookie/privacy details, and photo retention policy before selling to larger merchants.